Zynga has appointed Matt Wolf as its vice president, Blockchain Gaming. Mr. Wolf will focus on integrating ​​non-fungible tokens (NFTs) and blockchain technology into Zynga’s existing portfolio and owned IP, the company said in a statement. He will also help develop games that are built with NFTs as part of the core gameplay loop, says Zynga.

Before joining Zynga, Mr. Wolf was the founder and CEO of D20, an emerging media agency that focused on gaming, esports, creator culture, blockchain and NFTs. Previously, he was vice president of Entertainment and Ventures at Coca-Cola.

Mr. Wolf is an ​​advisor to NFT platforms Epics Digital Collectibles and Kolex, according to Zynga.

[Image courtesy: Zynga]