Palo Alto-based data warehouse and analytics company Yellowbrick Data has raised $81 million in a Series C funding round. The investment was led by DFJ Growth. New investors IVP and BMW i Ventures, also invested in the round, with participation from existing investors Next47, Third Point Ventures, Menlo Ventures, Threshold Ventures, and GV (formerly Google Ventures).

Yellowbrick Data has raised $173 million to date.

[Image courtesy: Yellowbrick Data]