Creative agency WPP and Snap, the camera company behind Snapchat, have inked a global partnership to build and deliver immersive experiences for consumers using augmented reality.

As Snap’s inaugural Agency AR partner, WPP will collaborate with Snap on new products and technology. In addition, the companies will implement a co-developed custom optimization scorecard for its clients, WPP said in a statement. Snap will also sponsor a quarterly AR production competition for WPP clients.

GroupM, WPP’s media buying arm, has doubled its 2021 social AR investment in the last year, says WPP.

[Image courtesy: WPP]