Wipro is partnering with marketing services company Harte Hanks to offer marketing technology services, as part of a multi-year engagement. The company will also upgrade Harte Hank’s data analytics and applications platform, and simplify IT-related processes for the company, said Wipro in a statement.
Additionally, the two companies will jointly go-to-market with marketing technology services aimed at the needs of chief marketing officers.
[Image courtesy: Harte Hanks]