[Techtaffy Newsdesk]
The Western Union Company is launching WU Pay, an electronic payments platform. The new WU Pay platform allows online shoppers in the U.S. to pay for online purchases from their existing bank accounts or in cash at Western Union Agent locations. WU Pay is based on the eBillme platform, which Western Union acquired in October 2011.
The service is available as a payment option through online merchant sites, including Sears, Kmart, Buy.com, Tiger Direct, RedCats USA and others. The payment option can also be used to purchase virtual gift cards including Amazon, jcpenney, The Home Depot, Dell, American Airlines among others.