Cloud-based enterprise work management software company Upland Software, has acquired Localytics, a provider of mobile app personalization and analytics solutions, for $67.7 million.

The acquisition adds approximately $20 million in annualized revenues, according to a statement by Upland Software.

“The addition of Localytics to our CXM Cloud offering now allows us to offer sophisticated mobile personalization at scale,” said Jack McDonald, chairman and CEO of Upland Software.

[Image courtesy: Localytics]