[Techtaffy Newsdesk]

SaaS and mobile application company Tello has raised $2.7 million in a Series A funding, led by True Ventures and Bullpen Capital.

People use Tello’s mobile applications for iPhone, iPad or Android phones, or text messaging, to provide feedback to any business, from large retailers, airlines and hotel chains to independent shops and restaurants. Tello for Business customers are immediately notified of feedback and can respond instantly to acknowledge praise or resolve issues in real time. The basic version of Tello for Business is free to businesses with up to 3 locations, while the premium version is $99 per location per month, and adds the ability for businesses to respond both publicly and privately to the ratings.

Tello was founded in 2010 in Palo Alto, California by MIT areospace engineering graduate, and founder/CEO of Presto, a venture-backed startup in partnership with Hewlett-Packard, Joe Beninato, and is backed by True Ventures, Bullpen Capital and SV Angel.