tech:

taffy

WPP

WPP, Nvidia partner to build generative AI-enabled engine for commercial content

Tech giant Nvidia and marketing services firm WPP have joined forces to develop a content engine, that leverages Nvidia Omniverse and artificial intelligence (AI).

WPP, Snap launch AR partnership

Creative agency WPP and Snap, the camera company behind Snapchat, have inked a global partnership to build and deliver immersive experiences.

WPP Inks $1.25B Services Partnership With IBM

IBM is building on its long-term relationship with WPP, one of the world’s largest communications services group, with a new collaboration. The partnership includes...

Percolate Raises $24M

Content marketing software company Percolate has raised $24 million in a Series B round. The financing was led by Sequoia Capital. Existing investors GGV Capital, First Round Capital, Lerer Ventures, and WPP also participated. This brings the company's total funding raised to date to $34 million.

WPP Invests In Percolate

Content marketing platform Percolate has inked a global partnership with WPP Digital, the digital investment arm of WPP, that will enable WPP companies to create...