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Salesforce

Google AdWords Launches Conversion Import For Offline Tracking

Google has launched Conversion Import for AdWords, a feature that lets enterprises track offline conversions. The AdWords conversion import feature can help users measure and...

Tech Quotes: Om Malik On Oracle-Salesforce Deal

Given the kisses @Benioff is blowing at @larryellison I think a big merger is on cards where in Marc is new CEO of @oracle...

Salesforce, Oracle Sign Nine-Year Deal

Salesforce and Oracle have signed a nine-year cloud computing partnership, that encompasses cloud applications, platform and Infrastructure. Marc Benioff (Chairman and CEO), Salesforce: Larry and I...

Salesforce Snags Keith Block From Oracle For President Role

Keith Block has joined Salesforce as president and vice chairman. Most recently, Mr. Block was Oracle's executive vice president of North America for Sales &...

Salesforce Acquires ExactTarget For $2.5B

Salesforce has entered into a definitive agreement to acquire ExactTarget in a transaction valued at approximately $2.5 billion. Under the terms of the agreement, Salesforce...