Pinterest has launched a new initiative that lets businesses analyze their Pinterest activity using commercially available marketing technology software, including Salesforce (ExactTarget marketing cloud), Hootsuite, Spredfast, Percolate,...

Content marketing software company Percolate has raised $24 million in a Series B round. The financing was led by Sequoia Capital. Existing investors GGV Capital, First Round Capital, Lerer Ventures, and WPP also participated. This brings the company's total funding raised to date to $34 million.

Content marketing platform Percolate has inked a global partnership with WPP Digital, the digital investment arm of WPP, that will enable WPP companies to create...