NM Incite
Nielsen And Twitter Establish Social TV Rating
Nielsen and Twitter have inked an exclusive multi-year agreement to create the 'Nielsen Twitter TV Rating' for the US market. Under this agreement, Nielsen...
Nielsen, NM Incite Acquire SocialGuide
Nielsen, and NM Incite, a joint venture between Nielsen and McKinsey & Company, has acquired SocialGuide, a provider of social TV measurement, analytics and...