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NM Incite

Nielsen And Twitter Establish Social TV Rating

Nielsen and Twitter have inked an exclusive multi-year agreement to create the 'Nielsen Twitter TV Rating' for the US market. Under this agreement, Nielsen...

Nielsen, NM Incite Acquire SocialGuide

Nielsen, and NM Incite, a joint venture between Nielsen and McKinsey & Company,  has acquired SocialGuide, a provider of social TV measurement, analytics and...