Nielsen
Trust In Online Advertising Is Increasing, Finds Nielsen Study
Trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens, according to Nielsen’s Trust In Advertising report.
Word-of-mouth...
Nielsen And Twitter Establish Social TV Rating
Nielsen and Twitter have inked an exclusive multi-year agreement to create the 'Nielsen Twitter TV Rating' for the US market. Under this agreement, Nielsen...
Nielsen, NM Incite Acquire SocialGuide
Nielsen, and NM Incite, a joint venture between Nielsen and McKinsey & Company, has acquired SocialGuide, a provider of social TV measurement, analytics and...
Nielsen, ComScore Settle Patent Disputes
Nielsen Holdings and comScore have settled their patent disputes, and as part of the settlement, both companies will enter into a cross-licensing agreement.
Subject to retained...
Facebook, Google Apps Most Popular In Android Market
Facebook, and apps from Google like Gmail and the Android Market are the most popular smartphone apps among Android owners 18 years and older...