Luma Partners
Predictive Analytics Firm MarketShare Raises $38 Million
Cross-media predictive analytics firm MarketShare has raised $38 million. The investment was led by FTV Capital. Existing investor Elevation Partners and other investors also participated in...
Akamai Sells Its Advertising Tech Business
Akamai has sold off its Advertising Decision Solutions (ADS) business to digital media-buying platform MediaMath.
As part of the agreement, MediaMath will acquire the assets associated with Akamai's...