Interactive Advertising Bureau
Bing Ads Joins Ads Integrity Alliance
Microsoft’s Bing Ads has joined the Ads Integrity Alliance, a group of companies that work together against online ads that deliver malware, direct users to...
Tablets, Smartphones Generate Strong Ad Engagement: IAB Mobile Research
The Interactive Advertising Bureau (IAB) has released Mobile’s Role in the Consumer’s Media Day, a research report that reveals how receptiveness to advertising and media...
Facebook, Google, Twitter, AOL Join StopBadware
StopBadware has launched the Ads Integrity Alliance, an initiative to protect users from bad ads and maintain trust in the online advertising ecosystem. Charter members of the Alliance...