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NYU Stern’s Center Releases Study on Conversational ROI

Researchers at NYU Stern’s Center for Measurable Marketing (CMM) found that M&M’S ranked highest among Super Bowl XLVI advertisers in generating Conversational ROI. The...

Twitter Partners With Mass Relevance, Crimson Hexagon

By Vikram Sethi Twitter has joined hands with its platform partners Mass Relevance and Crimson Hexagon. "Expect to see additional partnerships of this kind," Jason Costa,...