BrightRoll
Yahoo Pays $640M For BrightRoll Video Advertising Platform
Yahoo is spending $640 million to acquire BrightRoll, a digital video advertising platform. The transaction will combine Yahoo’s desktop and mobile video advertising inventory with BrightRoll’s...
All-Time High 13.2B Online Video Ad Views In April, Says ComScore
181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2...