Oracle has signed an agreement to acquire BlueKai, for a reported $400 million. BlueKai provides big data solutions for marketing. The company will be integrated with both Oracle's Responsys for B2C marketing automation and Eloqua for B2B marketing automation.

HP has unveiled the HP Digital Marketing Hub, a solution that enables marketers to deliver personalized experiences based on real-time analytics from across multiple customer...

IBM has launched the IBM Digital Marketing Network in the cloud, with over 100 business partners. Part of the company's Smarter Commerce initiative, the IBM Digital...