Adtech
Yahoo appoints IMS sales partner in Latin America
Yahoo has hired digital marketing agency IMS Internet Media Services to help drive advertising sales in Spanish-speaking Latin America.
The core offerings IMS will provide on...
Oracle, Snapchat partnering to measure effectiveness of Snap ads
Oracle and Snapchat are forming a partnership to measure incremental store sales, resulting from marketing campaigns run on Snapchat. Over 100 million people use Snapchat daily, with...
Adtech company Collective raises $34 million
Advertising technology company Collective has raised $34 million in an investment round led by Columbia Partners. Accel Partners, Greycroft and iNovia also participated in the...