TechTaffy

tech:

taffy

Search engine Optimization (SEO)

By TechTaffy Desk

SEO, or Search Engine Optimization, is the process of optimizing a website to improve its visibility in search engine results pages (SERPs) for targeted keywords and phrases. The primary goal of SEO is to increase organic (non-paid) traffic to a website from search engines like Google, Bing, and Yahoo.

Effective SEO involves a combination of technical, on-page, and off-page strategies, which are designed to improve a site’s ranking in search results, making it more accessible and visible to potential visitors.

What does SEO involve?

SEO involves a combination of techniques and strategies aimed at improving a website’s visibility in search engine results pages (SERPs) for targeted keywords and phrases.

  • Keyword research: Identifying the most relevant and valuable keywords that users are likely to search for when looking for information, products, or services related to your business.
  • On-page optimization: Ensuring that website content, metadata (e.g., title tags, meta descriptions), and HTML tags (e.g., header tags, alt tags) are optimized for targeted keywords. This also includes optimizing site structure, URLs, and internal linking.
  • Content creation and optimization: Developing high-quality, engaging, and informative content that is valuable to users and optimized for targeted keywords. This includes blog posts, articles, videos, infographics, and other types of content.
  • Technical SEO: Addressing technical issues that can impact search engine crawling, indexing, and ranking, such as site speed, mobile-friendliness, secure connections (HTTPS), and structured data markup.
  • Off-page optimization: Building the site’s authority and trustworthiness through external factors, such as backlinks from other reputable websites, social media signals, and online reviews.

Effective SEO involves a combination of technical, on-page, and off-page strategies, which are designed to improve a site’s ranking in search results, making it more accessible and visible to potential visitors.

 

Just in

Series A

Tembo raises $14M

Cincinnati, Ohio-based Tembo, a Postgres managed service provider, has raised $14 million in a Series A funding round.
Around the web

Raspberry Pi is now a public company — TC

Raspberry Pi priced its IPO on the London Stock Exchange on Tuesday morning at £2.80 per share, valuing it at £542 million, or $690 million at today’s exchange rate, writes Romain Dillet. 
Fundings

AlphaSense raises $650M

AlphaSense, a market intelligence and search platform, has raised $650 million in funding, co-led by Viking Global Investors and BDT & MSD Partners.
Around the web

Elon Musk’s xAI raises $6B to take on OpenAI — VentureBeat

Confirming reports from April, the series B investment comes from the participation of multiple known venture capital firms and investors, including Valor Equity Partners, Vy Capital, Andreessen Horowitz (A16z), Sequoia Capital, Fidelity Management & Research Company, Prince Alwaleed Bin Talal and Kingdom Holding, writes Shubham Sharma. 
IT

Capgemini partners with DARPA to explore quantum computing for carbon capture

Capgemini Government Solutions has launched a new initiative with the Defense Advanced Research Projects Agency (DARPA) to investigate quantum computing's potential in carbon capture.