Samsung has appointed Gregory Lee president of the North America Headquarters (NAHQ), in addition to his role as president of Samsung Telecommunications America.

In his new role, Mr. Lee is responsible for overseeing Samsung businesses across all offices in North America which include Samsung Electronics America, Samsung Telecommunications America, and Samsung Electronics Canada; while still leading STA’s mobile business operations.

Mr. Lee became president of Samsung Telecommunications America in Dallas five months ago, and served as president of Samsung’s Southeast Asia and Oceania Headquarters for the three and a half years prior to that. His previous role was as the global chief of Marketing in the Samsung Electronics Headquarters in Korea.

NAHQ’s outgoing president and CEO YK Kim will return to Korea as the advisor to the Global Marketing Operations in the Samsung Electronics headquarters.