Salesloft has announced a partnership with IBM to incorporate watsonx AI and data platform into its offerings. IBM plans to implement this integrated version within its own sales organization as well, as part of the collaboration between the two companies. The partnership, which builds on IBM’s customer relationship with Salesloft since 2018, is expected to extend the deployment of Salesloft across IBM’s global sales operations in over 30 countries.

The integration will see IBM watsonx features embedded within various components of the Salesloft platform, including Salesloft Conversations, Deals, Action Items, and Conversations Summary. The aim is to leverage IBM’s AI capabilities to enhance seller productivity, identify risks in the sales pipeline, and validate sales forecasts.

In addition to this collaboration, Salesloft has introduced Rhythm, an AI innovation powered by their proprietary engine, Conductor AI. Rhythm is designed to interpret real-time buyer signals and prioritize seller actions.

[Image courtesy: Salesloft]