TechTaffy

tech:

taffy

Qualcomm Launches Gimbal Proximity Beacons

By TechTaffy Desk

qualcomm_gimbalQualcomm has made its Gimbal proximity beacons commercially available. The Gimbal proximity beacons use Bluetooth LE, and complement GPS by allowing devices and applications to derive their proximity to beacons at a micro-level.

The proximity beacons are accurate to one foot says Qualcomm, and work both indoors and outdoors. A user’s mobile app can be enabled to look for the beacon’s transmission. When it’s within physical proximity to the beacon and detects it, the app can notify the customer of location-relevant content, promotions, and offers.

Rocco Fabiano (President, Qualcomm Retail Solutions): With the availability of Gimbal proximity beacons, we are empowering brands to take mobile engagement with their customers to a whole new level through micro-location.

The Gimbal platform features two proximity beacon models, the Series 10 and Series 20 editions. Depending on volume, Series 10 beacons are available for around $5 each, and Series 20 beacons are available for around $10 each.

The overall Gimbal context-aware platform supports both iOS and Android, but the proximity beacons support iOS only for the time being, with planned support for Android. 

[Image courtesy: Qualcomm]

 

Just in

Around the web

Meta ending fact-checking program: Zuckerberg — The Hill

Social media giant Meta announced a series of changes...
Around the web

How Elon Musk’s X became the global right’s supercharged front page — The Guardian

Every week, the platform seems to supercharge a news issue that comes to dominate conservative discourse – and often mainstream discourse, as well – with real political repercussions; writes J Oliver Conroy.
Around the web

Court strikes down US net neutrality rules — BBC

A US court has rejected the Biden administration's bid to restore "net neutrality" rules, finding that the federal government does not have the authority to regulate internet providers like utilities; writes Natalie Sherman. 
Around the web

Meta scrambles to delete its own AI accounts after backlash intensifies — CNN

Meta promptly deleted several of its own AI-generated accounts after human users began engaging with them and posting about the bots’ sloppy imagery and tendency to go off the rails and even lie in chats with humans; writes Allison Morrow. 
Around the web

Apple agrees to $95 million settlement in Siri eavesdropping lawsuit — Gizmodo

Apple has agreed to pay $95 million to settle a long-running class action lawsuit that accused the company of illegally intercepting customers’ conversations through its Siri virtual assistant, writes Todd Feathers.