Polaroid plans to open a series of Polaroid Fotobar retail stores that will let users transform their pictures into “museum-quality art”, by editing them, and printing them on anything from canvas to metal and wood. The stores will also offer a variety of framing options. The pictures could be taken on cell phones, cameras, or even downloaded from their social network sites.
Warren Struhl (Founder and CEO, Fotobar): The very best pictures rarely ever escape the camera phone with which they were taken, to be put on display around our homes and offices. Why? Because turning those pictures into something tangible, creative and permanent is neither easy nor fun.
The company plans to open around ten Polaroid Fotobar locations in 2013, the first of which will be a 2,000 SF store in Delray Beach, Florida. The Florida store, slated to open in February of 2013, will serve as a model for all Polaroid Fotobar locations. It has been in design and development for the past 12 months.
Future store locations in 2013 include New York, Las Vegas and Boston among others.
There are currently an estimated 1.5 billion pictures taken every single day, and that number continues to grow, says Polaroid.