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Pandora Introduces Promoted Stations

By TechTaffy Desk

Pandora

Pandora has beta launched Promoted Stations. Promoted Stations are native ad units that lets advertisers drive listeners to custom content.  This is the first time Internet radio service has natively integrated an ad product within a listener’s station list.

Currently, Promoted Stations are being served to roughly 10 percent of Pandora’s 76 million monthly users. Listeners that are part of the beta launch will have these stations auto-populate, one station at a time, in the “Stations You Might Like” sections of their playlists.

Advertisers in the beta launch include: Kleenex, Skechers, StubHub, Taco Bell, and Toyota.

[Image courtesy: Pandora]

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