OwnLocal, a turnkey digital agency service, has secured new capital funding to expand its service offerings and market reach. This latest round, led by WordPress developer Automattic, brings the total investment in OwnLocal to around $2 million raised in the past 18 months. The new round also includes one of the largest investments to date from 500 Startups. Additional funding comes from Justin Kitch, founder of Homestead Technologies, which he sold to Intuit in 2007. Other angel investors contributed to the round through the Angel List network.

OwnLocal was founded by Lloyd Armbrust and Jason Novek in 2007 and received funding from Y Combinator, Baseline Ventures, Lerer Media Ventures, Paul Buchheit (creator of Gmail), Joshua Schachter (founder of delicious), and Alex Moore (principal at Anduin Ventures) in 2010. OwnLocal also happens to be one of the first for-profit entities to receive early-stage capital from the newly-formed $10 million John S. and James L. Knight Foundation with the Knight Enterprise Fund for media innovation.