TechTaffy

tech:

taffy

NASCAR Building Fan And Media Engagement Center With HP

By TechTaffy Desk

20130110daytonathunderpitsmain.jpg.main

[Techtaffy Newsdesk]

HP is working on a Fan and Media Engagement Center (FMEC) for NASCAR. The FMEC will help NASCAR analyze fan sentiment, identify emerging issues and discover topic trends for instantly actionable insights.

NASCAR’s Integrated Marketing Communications department will operate the FMEC, which will work closely with NASCAR Digital Media. The 500-square-foot, glass-enclosed space, with multiple seated viewing areas, will be outfitted with state-of-the-art HP Digital Signage Displays including HP LD4730 47-inch Micro-Bezel Video Wall Displays and HP LD4720tm 47-inch LCD Interactive Digital Signage Displays.

Combined with its media and entertainment industry consulting services, HP  leveraged its Autonomy Explore, Autonomy Intelligent Data Operating Layer and Autonomy Media Aggregation Service applications to provide NASCAR with access to a complete analysis of all key forms of media, including print, television, radio, video, images and social media.

The FMEC also will leverage offerings from Jive to enable cross-enterprise collaboration and disseminate information from Autonomy to various NASCAR organizations including marketing, leadership and sponsors.

Steve Phelps (Senior vice president and chief marketing officer, NASCAR): The Fan and Media Engagement Center will serve as a showpiece of NASCAR’s strategic technology vision.

The FMEC is located at NASCAR Plaza in Charlotte, N.C. A full rollout of FMEC’s capabilities is expected by the start of the 2013 NASCAR season in February.

[Image courtesy: NASCAR]

Just in

Series A

Tembo raises $14M

Cincinnati, Ohio-based Tembo, a Postgres managed service provider, has raised $14 million in a Series A funding round.
Around the web

Raspberry Pi is now a public company — TC

Raspberry Pi priced its IPO on the London Stock Exchange on Tuesday morning at £2.80 per share, valuing it at £542 million, or $690 million at today’s exchange rate, writes Romain Dillet. 
Fundings

AlphaSense raises $650M

AlphaSense, a market intelligence and search platform, has raised $650 million in funding, co-led by Viking Global Investors and BDT & MSD Partners.
Around the web

Elon Musk’s xAI raises $6B to take on OpenAI — VentureBeat

Confirming reports from April, the series B investment comes from the participation of multiple known venture capital firms and investors, including Valor Equity Partners, Vy Capital, Andreessen Horowitz (A16z), Sequoia Capital, Fidelity Management & Research Company, Prince Alwaleed Bin Talal and Kingdom Holding, writes Shubham Sharma. 
IT

Capgemini partners with DARPA to explore quantum computing for carbon capture

Capgemini Government Solutions has launched a new initiative with the Defense Advanced Research Projects Agency (DARPA) to investigate quantum computing's potential in carbon capture.