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Lincoln To Debut Twitter-Generated Super Bowl Ad

By TechTaffy Desk

Lincoln[Techtaffy Newsdesk]

The Super Bowl ad Lincoln will air on Sunday has been written entirely by Twitter followers.

Over a three-day period in December, consumers were asked to provide their most outrageous road trip experiences 140 characters at a time. Comedian Jimmy Fallon asked his followers to tweet responses to his questions about road trips full of unexpected events, which ultimately created the script.

The best contributions were chosen from more than 6,000 tweets to create a 30-second spot that will run during the third quarter of the big game. A long-form 90-second version is also available.

[Image courtesy: Lincoln]

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