A lead refers to a person or organization that has shown interest in a company’s products or services and has provided some form of contact information, such as an email address or phone number.
Lead generation is an essential aspect of sales and marketing, as it involves attracting and identifying potential customers who are more likely to convert into paying customers. Leads can be generated through various marketing channels and tactics, such as content marketing, social media marketing, referral marketing, advertising, SEO, and so on.
Once leads have been generated, they are typically entered into a company’s customer relationship management (CRM) system or marketing automation platform for further nurturing and follow-up.
Marketing and sales teams work together to qualify leads, assess their level of interest, and determine the best strategies to move them through the sales funnel, ultimately converting them into paying customers.