Intel has appointed Steven Fund to the post of corporate vice president and chief marketing officer reporting directly to Intel CEO Brian Krzanich. Mr. Fund will be responsible for a portfolio that includes Intel’s global marketing strategy, brand management, product positioning, market research, advertising, partner marketing, retail channel marketing, digital marketing, social media, and global communications.
Mr, Fund comes to Intel from Staples, where he was senior vice president of global marketing and member of the company’s senior leadership team. Prior to Staples, Mr. Fund worked at Procter and Gamble where he led the global expansion of the Gillette Fusion product. Earlier in his career he held brand management leadership roles at Pepsi.
[Image courtesy: Intel]