Singapore-based SaaS company Insider, providers of an AI-based Multichannel Growth Management Platform (GMP), has raised a $32 million Series C funding round.

The investment was led by Riverwood Capital. Sequoia, Wamda, and Endeavor Catalyst also participated in the funding round.

Insider customers include UNIQLO, Singapore Airlines, Marks & Spencer, Estée Lauder, Virgin, Samsung, Carrefour, Dominos, Toyota, Newsweek, Avon, MediaMarkt, AVIS, Allianz, BBVA, IKEA and CNN, according to a statement by the company.

Insider has raised $47 million to date.

[Image courtesy: Insider]