TechTaffy

tech:

taffy

IBM Launches Cloud-Based Marketing Network

By TechTaffy Desk

ibm_marketing_cloudIBM has launched the IBM Digital Marketing Network in the cloud, with over 100 business partners.

Part of the company’s Smarter Commerce initiative, the IBM Digital Marketing Network can syndicate real-time analytics to marketing services like Google Display Network, Doubleclick Search and Badgeville. IBM clients can also monitor real-time activity throughout the network in customized dashboards for e-commerce and mobile.

The network uses a single ‘gold tag’ approach to relay digital data across the cloud in real time to partner technologies. It is powered by IBM Digital Marketing Optimization, part of IBM’s Cloud Suite for CMOs.   

IBM Digital Marketing Network customers have integrated access to more than 100 solutions from certified partners in digital marketing areas such as ad networks (Google, Advertising.com), data management platforms ( BlueKai, x+1), demand side platforms (The Trade Desk, Turn), gamification (Badgeville), privacy management (Evidon), and search marketing (Doubleclick, Marin Software), among others.  

[Image courtesy:IBM]

Just in

Series A

Tembo raises $14M

Cincinnati, Ohio-based Tembo, a Postgres managed service provider, has raised $14 million in a Series A funding round.
Around the web

Raspberry Pi is now a public company — TC

Raspberry Pi priced its IPO on the London Stock Exchange on Tuesday morning at £2.80 per share, valuing it at £542 million, or $690 million at today’s exchange rate, writes Romain Dillet. 
Fundings

AlphaSense raises $650M

AlphaSense, a market intelligence and search platform, has raised $650 million in funding, co-led by Viking Global Investors and BDT & MSD Partners.
Around the web

Elon Musk’s xAI raises $6B to take on OpenAI — VentureBeat

Confirming reports from April, the series B investment comes from the participation of multiple known venture capital firms and investors, including Valor Equity Partners, Vy Capital, Andreessen Horowitz (A16z), Sequoia Capital, Fidelity Management & Research Company, Prince Alwaleed Bin Talal and Kingdom Holding, writes Shubham Sharma. 
IT

Capgemini partners with DARPA to explore quantum computing for carbon capture

Capgemini Government Solutions has launched a new initiative with the Defense Advanced Research Projects Agency (DARPA) to investigate quantum computing's potential in carbon capture.