By Joan Bennett

Social media use has become so pervasive in the lives of American teens that having a presence on a social network site is almost synonymous with being online. 95 per cent of all teens ages 12-17 are now online and 80 per cent of those online teens are users of social media sites. Many log on daily to their social network pages and these have become spaces where much of the social activity of teen life is echoed and amplified—in both good and bad ways.

Here are some findings from a report from Pew Internet on how our teens are doing online.

You will see that our teens think the online world is kinder than the real world; but cruelty, meanness and bullying are also rampant on the social Web. The good news is, our teens still come to us for advise, even though they have other channels of information readily available to them.

The majority of social media-using teens say their peers are mostly kind to one another on social network sites. Their views are less positive than those of social media-using adults.

Most American teens who use social media say that in their experience, people their age are mostly kind to one another on social network sites. Overall, 69 per cent of social media-using teens think that peers are mostly kind to each other on social network sites. Another 20 per cent say that peers are mostly unkind, while 11 per cent volunteered that “it depends.” At the same time, in a similar question asked of adults 18 and older, 85 per cent of social media-using adults reported that people are mostly kind to one another on social network sites, while just 5 per cent felt that people are mostly unkind.

88 per cent of social media-using teens have witnessed other people be mean or cruel on social network sites.

Among social media users, 88 per cent of teens have seen someone be mean or cruel to another person on a social network site.

Asked, “When you’re on a social networking site, how often do you see people being mean or cruel?,” teens who use social network sites say the following about how frequently they witnessed such behavior:

• 12 per cent say they witnessed cruel behavior “frequently.”
• 29 per cent say they saw meanness on social network sites “sometimes.”
• 47 per cent say they saw such behavior “only once in a while.”

Overall, adults are less likely to say they have seen meanness on social media; 69 per cent of adult social media users say they have seen people being mean and cruel to others on social network sites.

• 7 per cent of adult social media users witness meanness or cruelty “frequently” on the sites.
• 18 per cent say they saw meanness on social network sites “sometimes.”
• 44 per cent say they saw such behavior “only once in a while.”

15 per cent of social media-using teens say they have been the target of online meanness.

Some 15 per cent of teen social media users have experienced such harassment themselves in the past 12 months, while 85 per cent of them have not.

Adult social media users are just as likely to say that someone has been mean or cruel to them on social network sites in the last year. Some 13 per cent of social media-using adults 18 and older report that someone had been mean or cruel to them on a social network in the last 12 months.

Among the social network site-using teens who have experienced cruelty or mean behavior on social network sites, there are no statistically significant differences by age, gender, race, or socio-economic status. In other words, those who experience mean or cruel behavior are equally as likely to be older teens or younger teens; girls or boys; and youth from higher-income families or those from lower-income families.

More teens report positive personal outcomes than negative ones from interactions on social network sites: 78 per cent report at least one good outcome and 41 per cent report at least one negative outcome.

The study asked social media-using teens about a series of experiences and interactions they may have had with other people on social network sites. Overall, these teens are much more likely to report positive experiences.

• 78 per cent say they had at least one positive outcome from their interactions on social network sites.
• 65 per cent of social media-using teens have had an experience on a social network site that made them feel good about themselves.
• 58 per cent of social media-using teens have felt closer to another person because of an experience on a social network site.

Still, a substantial number of teens report specific negative outcomes from experiences on social network sites: 41 per cent of teens who use social media say they have experienced at least one of the negative outcomes asked about:

• 25 per cent of social media teens have had an experience on a social network site that resulted in a face-to-face argument or confrontation with someone.
• 22 per cent have had an experience that ended their friendship with someone.
• 13 per cent have had an experience that caused a problem with their parents.
• 13 per cent have felt nervous about going to school the next day.
• 8 per cent have gotten into a physical fight with someone else because of something that happened on a social network site.
• 6 per cent have gotten in trouble at school because of an experience on a social network site.

19 per cent of teens have been bullied  in the past year in some form – either in person, online, by text, or by phone.

Overall, 19 per cent of all teens report that they have been bullied in the last 12 months in at least one of the four scenarios about which we asked. Half of bullied teens say they were bullied in multiple ways.

• 12 per cent of all teens report being bullied in person in the last 12 months.
• 9 per cent of all teens have been bullied via text message in the last 12 months.
• 8 per cent say they have experienced some form of online bullying, such as through email, a social network site or instant messaging.
• 7 per cent say they have been bullied by voice calls over the phone.

Girls are much more likely than boys to report they had been bullied in various ways, except in-person bullying, which happened to boys and girls in roughly equal proportion.

How do people respond to mean behavior online? Teens say they most often see people ignoring cruelty, but a substantial number have witnessed others standing up for victims.

Social media-using teens who have witnessed online cruelty say that people most often appear to ignore the situation, with a slightly smaller number of teens saying they also see others defending someone and telling others to stop their cruel behavior.

• 95 per cent of social media-using teens who have witnessed cruel behavior on the sites say they have seen others ignoring the mean behavior; 55 per cent witness this frequently.
• 84 per cent have seen people defend the person being harassed, with 27 per cent seeing this frequently.
• 84 per cent have seen others tell someone to stop; 20 per cent report seeing this frequently.

A majority of teens say their own reaction has been to ignore mean behavior when they see it on social media.

When asked about their own behavior, social media-using teens are most likely to say they ignore the behavior themselves, though others defend the victim and tell people to stop.

• 90 per cent of social media-using teens who have witnessed online cruelty say they have ignored mean behavior on social media, and more than a third (35 per cent) have done this frequently.
• 80 per cent say they have defended the victim; 25 per cent have done so frequently.
• 79 per cent have told the other person to stop being mean and cruel; 20 per cent have done so frequently.

Two-thirds of teens who have witnessed online cruelty have also witnessed others joining in – and 21 per cent say they have also joined in the harassment.

Despite the high likelihood of teens seeing bystanders responding positively by standing up for or defending the attacked individual, they are also likely to witness others joining in the mean behavior.

• 67 per cent of social media-using teens have witnessed others joining in the harassment they have seen. Teens are more likely to say they see joining in “once in a while” (24 per cent) or “sometimes” (23 per cent), than they are to report seeing it frequently (19 per cent).
• 21 per cent of social media-using teens who have witnessed online cruelty say they have joined in. Most of these teens (12 per cent) say they have joined in the mean behavior only “once in a while,” 7 per cent say “sometimes” and 2 per cent say they have done it “frequently.”

Teens rely most heavily on parents and peers for advice about online behavior and coping with challenging experiences.

For general advice and influence, parents are still the top source for teen Internet and cell phone users. However, teens receive advice from a wide array of sources.

• 86 per cent of online and cell phone-using teens say they have received general advice about how to use the internet responsibly and safely from their parents.
• 70 per cent of online and cell-using teens say they have gotten advice about internet safety from teachers or another adult at school.
• 45 per cent have received advice from friends or classmates, 45 per cent have received general advice from an older relative, and 46 per cent have received internet safety advice from a brother, sister, or cousin.
• 58 per cent of teen internet and cell phone users say their parents have been the biggest influence on what they think is appropriate or inappropriate when using the internet or a cell phone.
• 18 per cent of teens say their friends have been their biggest influence on appropriate internet or cell phone behavior.
• 18 per cent say “no one” has influenced them.

The research also asked teens who had specifically witnessed or experienced online cruelty whether they sought out advice on how to cope with or respond to that experience, and who they went to for such information. Some 36 per cent of teen social media users who have witnessed online cruelty seek advice on how to cope, and nearly all say the advice is mostly good.

• 51 per cent of girls who have witnessed cruelty online have sought advice, as have 20 per cent of boys.
• 92 per cent of those who asked for advice say that the advice they received was “helpful.”
• 53 per cent of the teens who have witnessed online cruelty and then sought advice for how to handle it have reached out to a friend or peer, while 36 per cent sought advice from parents.

Younger teen girls ages 12-13 are much more likely to rely on friends and peers than older girls.

Most of these exchanges happening on social network sites are not taking place in full public view, as the majority of teens take various steps to manage their privacy online.

The vast majority of teens say they have private social network site profiles that are visible only to “friends.”

•  62 per cent of teens who have a social media profile say the profile they use most often is set to be private so that only their friends can see the content they post.6
• 19 per cent say their profile is partially private so that friends of friends or their networks can see some version of their profile.
• 17 per cent say their profile is set to public so that everyone can see it.

This distribution is consistent regardless of how often a teen uses social network sites – in other words, there are no differences in this privacy behavior between teens who are heavy social network site users and those who are lighter users. However, the teens who have fully public profiles are more likely than teens who limit access to have had a bad experience on those sites (23 per cent vs. 12 per cent).

55 per cent of all online teens say they have decided not to post content that might reflect poorly on them in the future.

Beyond social media sites, teens are at least occasionally thinking about the impact of their digital footprints online, and how the content associated with their names may affect their reputation. More than half of all online teens (55 per cent) say they have decided not to post something online because they were concerned that it might reflect badly on them in the future. Teen social network site users are almost twice as likely as non-social network site-using online teens (60 per cent vs. 34 per cent) to say they have withheld content after considering the potential ramifications.

Older teen internet users (ages 14-17) are more likely than younger teens (ages 12-13) to say they have reconsidered posting content online after thinking about the possibility of negative implications (59 per cent vs. 46 per cent).

The oldest group of online teens—who are likely to be preparing for or in the midst of college and job applications—report the highest levels of this kind of digital withholding; 67 per cent of online 17-year-olds say they have withheld content that might damage their reputation.

A notable number of teens also engage in online practices that may have the potential to compromise their safety online.

Close to half of online teens have said they were older than they are in order to access a website or online service, and a third have shared a password.

• 44 per cent of online teens admit to lying about their age so they could access a website or sign up for an online account. Social network site-using teens are twice as likely as non-users to say they misrepresent their age online in order to gain access to websites and online services (49 per cent vs. 26 per cent).
• 30 per cent of online teens reports sharing one of their passwords with a friend, boyfriend, or girlfriend.
• 47 per cent of online girls 14-17 say they have shared their passwords, compared with 27 per cent of boys the same age.

Most parents of teens talk with their child or use non-technical measures to manage their teens’ online experiences.

The vast majority of parents have had conversations with their teens about safe and risky online practices.

• 94 per cent of parents of online teens say they have talked with their teen about what kinds of things should and should not be shared online.
• 93 per cent have talked with their child about ways to use the internet and cell phones safely.
• 87 per cent have suggested ways to behave toward other people online.
• 87 per cent of parents have talked with their child about what he or she does on the internet.

The majority of parents also say they have taken various steps to manage and monitor their child’s online activities.

• 80 per cent of parents who use social media and who also have a child who uses social media have friended their child on social media.7
• 77 per cent of parents of internet users have checked which websites their child visited, up from 65 per cent of parents who did this in 2006.
• 66 per cent of parents have checked to see what information was available online about their child.8
• 61 per cent of teens report that their parents have checked their social network site profile.9

About half of parents use parental controls to manage their child’s online experience.

• 54 per cent of parents of internet users report using parental controls or other means of blocking, filtering, or monitoring their child’s online activities.
• 34 per cent of parents say they have used parental controls to restrict their child’s use of a cell phone. 

39 per cent of all parents of teens have connected to their child on a social network site, but that does not necessarily prevent online trouble for the teen.

The study finds that even when parents friend their children on social network sites, it does not necessarily head off problems on those sites. Fully 87 per cent of parents of teens are online and 67 per cent of those online parents use social network sites. And of those social network site-using parents (who have children who also use social network sites), 80 per cent have friended or connected with their child via social media. That translates into 45 per cent of all online parents of teens and 39 per cent of all parents of teenagers who are “friends” with their children on social media sites.

Parents who have friended their child on social network sites are more likely to report using parental controls.

Teens who are social media friends with their parents are also more likely to report that they had a problem with their parents because of an experience on social media.

The Pew Research Center’s Internet & American Life Project is one of seven projects that make up the Pew Research Center, a nonpartisan, nonprofit “fact tank” that provides information on the issues, attitudes and trends shaping America and the world.

What you just read are the main findings from a report conducted by the Pew Research Center’s Internet & American Life Project in partnership with the Family Online Safety Institute and supported by Cable in the Classroom. The data discussed in this report are the result of a three-part, multi-modal study that included interviews with experts, seven focus groups with middle and high school students, and a nationally representative random-digit-dial telephone survey of teens and parents. You can access a copy of the report online here.