Product analytics and digital insights provider Heap has appointed Lynn Girotto as the company’s first chief marketing officer. Ms. Girotto will be responsible for growing brand awareness, scaling Heap’s marketing function, and leveraging a data-driven approach, the company said in a statement.

Previously, Ms. Girotto was CMO at Amperity. She was senior vice president of Marketing with Tableau prior to that. Ms. Girotto has also served as vice president of Global Product and Digital Marketing at Getty Images, and as head of Marketing and Category – NACP at Starbucks, said Heap in a statement. She has also and held various roles at Microsoft, according to the company.

You can find Ms. Girotto on LinkedIn.

[Image courtesy: Heap]