Gap has established a strategic partnership with Microsoft to drive digital transformation across all brands, including Old Navy, Gap, Banana Republic, Athleta, Hill City and Intermix.

With Microsoft as its primary cloud provider, Gap is working to migrate hundreds of applications to Azure, said the companies in a statement. Initially, the company is moving key inventory, stores and site capabilities to Azure. These critical capabilities support a portfolio of brands and products available for purchase in more than 90 countries, through multiple channels including over 3,100 company-operated stores. Using the Microsoft Azure platform-as-a-service offerings, Gap Inc. is accelerating its time to market for new customer services, empowering customers with greater flexibility in where and how they want to shop. The Microsoft Azure cloud supports the company’s DevOps model through which engineers and product management teams rapidly develop, deploy and test new capabilities.

By building and centralizing its data platform on Azure, Gap Inc. can now apply advanced analytics and machine learning to gain a comprehensive understanding of customers across channels, and to deliver personalized merchandising, marketing and service for all brands in its portfolio. The company is using Microsoft Power BI to empower more employees at Gap Inc. to visualize and act on information to create the best customer experience and drive the business.

Gap is also deploying Microsoft 365 solutions.

Read more about the partnership here: https://news.microsoft.com/transform/jeans-activewear-cloud-gap-inc-partners-microsoft-seamless-shopping/

[Image courtesy: Gap]