Gap has acquired the New York and Tel Aviv based start-up Context-Based 4 Casting (CB4), a compant that uses artificial intelligence and machine learning tools for predictive analytics and demand sensing in retail.

As part of the acquisition, CB4’s team will join Gap as full-time employees, the retail giant said in a statement.

CB4 is headquartered in NYC with offices in Tel Aviv Israel and London.

[Image courtesy: Gap]