[Techtaffy Newsdesk]
Delivery Agent has received a $5 million investment from Samsung Venture Investment, the venture capital arm of the Samsung Group.
Ilseok Yoon (Vice president, Samsung Venture Investment): With 85 per cent of tablet owners using their second- screen device while watching TV and a projected 58 per cent of TV viewing households expected to have at least one web-connected TV by 2016, Delivery Agent sits in a powerful position to monetize audiences through their TV Wallet transaction engine and commerce applications tied directly to the content being viewed on these devices.
Delivery Agent says it will use the funding to expand and manage the deployment of commerce applications tied to entertainment content across all connected devices including Smart TVs and mobile.
Investors in Delivery Agent include Intel Capital, Liberty Global, Bessemer Venture Partners, Worldview Technology Partners, Cardinal Venture Capital, T-Venture, Ironwood Capital, Coral Group, Digital River, and Grazia Equity.
[Image courtesy: Delivery Agent]