Burger King responded to the recent net neutrality repeal with a marketing initiative that according to the company shows how ordering burgers would work, if the world of fast food followed the world of an internet without neutrality.
In a video released by the company, during the Whopper Neutrality experiment, Burger King restaurant guests that ordered their sandwiches at the regular price had to wait a long time to receive their orders. Other customers received their orders swiftly, because they paid increased fees for faster service. MBPS of course stands for ‘Making Burgers Per Second.’
https://youtu.be/ltzy5vRmN8Q
“We believe the internet should be like Burger King restaurants, a place that doesn’t prioritize and welcomes everyone,” said Fernando Machado, global chief marketing officer with the burger company.
[Image/video courtesy: Burger King]
PS – We can support net neutrality by signing a petition at Change.org/SavetheNet.