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Apple Reshuffles Top Ranks; Mobile, Retail Heads To Leave

By TechTaffy Desk

[Techtaffy Newsdesk]

Apple is reshuffling its top ranks. As part of these changes, Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi will add more responsibilities to their roles.  Scott Forstall will be leaving Apple next year and will serve as an advisor to CEO Tim Cook in the interim.

Tim Cook  (CEO, Apple):  We are in one of the most prolific periods of innovation and new products in Apple’s history. The amazing products that we’ve introduced in September and October, iPhone 5, iOS 6, iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications, could only have been created at Apple.

Jony Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design.

Eddy Cue will take on the additional responsibility of Siri and Maps, placing all of Apple’s online services in one group.

Craig Federighi will lead both iOS and OS X.

Bob Mansfield will lead a new group, Technologies, which combines all of Apple’s wireless teams across the company in one organization. This organization will also include the semiconductor teams. “Ambitious plans for the future,” lie ahead for the semiconductor teams, says Apple.

John Browett is leaving Apple. A search for a new head of Retail is underway and in the interim, the Retail team will report directly to Tim Cook.

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