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Apple just crippled IDFA, sending an $80 billion industry into upheaval — Forbes

By TechTaffy Desk

Apple rendered the Identifier for Advertisers (IDFA) basically useless without actually killing it, writes John Koetsier.

Here is the link: https://www.forbes.com/sites/johnkoetsier/2020/06/24/apple-just-made-idfa-opt-in-sending-an-80-billion-industry-into-upheaval/

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