AppHub, an e-commerce enablement platform that works with various e-commerce platforms including Shopify, WooCommerce, and BigCommerce, has raised a $95 million strategic growth investment. This funding round was led by PSG.

Along with this new investment, AppHub has announced the acquisition of Boost, an AI-powered search and discovery tool. Boost utilizes AI-driven search, filtering, and product recommendation capabilities to help customers find what they need, thereby increasing conversion rates and average order value (AOV). So far, Boost has facilitated over $16 billion in sales across more than 14,000 stores, according to AppHub.

[Image courtesy: Boost]