25 million people worldwide are playing its free games, says Electronic Arts. Two flagship titles, Battlefield Heroes and Need for Speed World, each reached 10 million registered players earlier this month. The Battlefield Play4Free, Dragon Age Legends, Battleforge and Lord of Ultima bring the total community across the 25 million mark, with a combined 5 million players. Since the launch of Battlefield Heroes, over 8 billion bullets have been fired, with nearly 532 million in-game kills. In Need for Speed World, over 15 million races and 22 million pursuits are logged every month with gamers from 237 countries playing.
This month, Need for Speed World is releasing a series of new cars, starting with the 2012 Porsche 911 Carrera S that went live on January 10th. Battlefield Heroes has a fresh slate of clothing items and weapons launching in the coming weeks as well. In December, the Play4Free Studio, Phenomic, also announced their new, upcoming browser based MMO strategy title, Command & Conquer Tiberium Alliances, which is now available in Closed Beta. You can sign up for a chance to access the beta here.
EA is giving out promo codes for free play which you can find here, and releasing several special edition virtual items to celebrate this milestone.